Market IT software tool has the main purpose to support SMEs through a scientific and systematic approach during the definition of an innovation process.
Combining the potentiality of structured methodologies such TRIZ and QFD to a searching and extracting information tool, SMEs can increase their knowledge about a product or a process and are guided in their innovation process through ordering and linking the required steps.
The main advantages MARKET IT provides to SMEs:
- Modelling product definition
SMEs are supported by a modelling tool that makes use of methodologies, such TRIZ and QFD. These methodologies are capable to help SMEs to structure their products in a formal manner and managing relevant market and technology knowledge related to such systems both inside and outside of the company. TRIZ methodology will help SMEs to structure their problem in a formal manner; QFD will provide to collect knowledge coming from the market and the clients, traducing features into specification useful to a well definition of the products.
- Searching and extracting information
MARKET-IT provides a practical support to SMEs through an advanced search tool, capable to search and extract information about products and processes both inside and outside their systems, increasing the knowledge owned by the company utilising information present in the World Wide Web too.
SMEs are provided with keywords and queries definition, to achieve with high relevance to the specific needs.
In order to filter, classify and organise the collected knowledge, SMEs are supported also with a document management systems, allowing them to share the acquired knowledge inside the organization.
- Guided Innovation Process
The SMEs are driven through the innovation process by a dedicated ontology driven application manager. This function is based on the innovation process ontology and it decides, through a complex reasoning algorithm, the order and the steps’ link in the innovation process.
The tool supports SMEs in analysing the information gathered and in creating specific reports on the innovation potentials.