Marketing is essential, but If you are like the majority of small entrepreneurs your marketing budget is limited. You need to take every step cautiously, and make sure that resources allocated to marketing are used efficiently. Every rupee matters, and a bad decision on where to spend your marketing money can be fatal for your business. That’s why every small business is always in a dire need to optimize its limited budget.
First of all, what I think necessary is to use low-cost marketing channels. Small and medium enterprises should always go for marketing methods, such as up-sells and cross-sells, referral programs, websites and online sales, B2B advertising, business cards, e-mail newsletter, etc. These are inexpensive tools and can be used easily to get your message out to your customers on a regular basis, which you can’t do with expensive TV ads or big commercial hoardings.
For more information read http://www.smetimes.in/smetimes/editorial/2012/Aug/21/make-best-your-small-marketing-budget74521.html